Menichino Construction
Menichino Construction
Brief
Vegas-themed murals turned a Menichino Construction excavator and water truck into rolling billboards.
Brief
Vegas-themed murals turned a Menichino Construction excavator and water truck into rolling billboards.
Brief
Vegas-themed murals turned a Menichino Construction excavator and water truck into rolling billboards.
Approach
This one was personal — Menichino Construction is owned by a good friend of ours, and he wanted his machines to work as hard for his brand as they do on the job site. We wrapped the back of an excavator and the side of a water transport truck in full Vegas iconography: a roulette table, a "Welcome to Vegas" sign, and the Menichino lettering and logo built right into the scene. No wrap, no vinyl — just paint, on equipment that's already out there every day.
Outcome
That equipment doesn't blend in anymore. It shows up on job sites and highways all over the valley, and people know whose truck it is before they ever see the logo. The art is the branding now.
Approach
This one was personal — Menichino Construction is owned by a good friend of ours, and he wanted his machines to work as hard for his brand as they do on the job site. We wrapped the back of an excavator and the side of a water transport truck in full Vegas iconography: a roulette table, a "Welcome to Vegas" sign, and the Menichino lettering and logo built right into the scene. No wrap, no vinyl — just paint, on equipment that's already out there every day.
Outcome
That equipment doesn't blend in anymore. It shows up on job sites and highways all over the valley, and people know whose truck it is before they ever see the logo. The art is the branding now.
Approach
This one was personal — Menichino Construction is owned by a good friend of ours, and he wanted his machines to work as hard for his brand as they do on the job site. We wrapped the back of an excavator and the side of a water transport truck in full Vegas iconography: a roulette table, a "Welcome to Vegas" sign, and the Menichino lettering and logo built right into the scene. No wrap, no vinyl — just paint, on equipment that's already out there every day.
Outcome
That equipment doesn't blend in anymore. It shows up on job sites and highways all over the valley, and people know whose truck it is before they ever see the logo. The art is the branding now.
