Las Vegas Motor Speedway
Las Vegas Motor Speedway
Brief
Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.
Brief
Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.
Brief
Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.
Approach
We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.
Outcome
The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.
Approach
We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.
Outcome
The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.
Approach
We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.
Outcome
The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.
