Flower Expo 2023
Flower Expo 2023
Brief
Graffiti Park flew to Massachusetts to paint a couch and a modular four-panel backdrop for a booth activation at Flower Expo 2023.
Brief
Graffiti Park flew to Massachusetts to paint a couch and a modular four-panel backdrop for a booth activation at Flower Expo 2023.
Brief
Graffiti Park flew to Massachusetts to paint a couch and a modular four-panel backdrop for a booth activation at Flower Expo 2023.
Approach
We built the panels to work two ways — four standalone 8x4 pieces, or one continuous image when pushed together — so the booth could shift depending on the space. The couch got the same treatment, turned into a piece people wanted to sit in, not just look at. Two Las Vegas artists made the trip out to build it live at a cannabis convention three time zones from home.
Outcome
Nothing else on the floor looked like it. Attendees found the booth through the art before they found it through the brand, and it put two Vegas artists in front of an audience and a network they'd never had reason to reach before.
Approach
We built the panels to work two ways — four standalone 8x4 pieces, or one continuous image when pushed together — so the booth could shift depending on the space. The couch got the same treatment, turned into a piece people wanted to sit in, not just look at. Two Las Vegas artists made the trip out to build it live at a cannabis convention three time zones from home.
Outcome
Nothing else on the floor looked like it. Attendees found the booth through the art before they found it through the brand, and it put two Vegas artists in front of an audience and a network they'd never had reason to reach before.
Approach
We built the panels to work two ways — four standalone 8x4 pieces, or one continuous image when pushed together — so the booth could shift depending on the space. The couch got the same treatment, turned into a piece people wanted to sit in, not just look at. Two Las Vegas artists made the trip out to build it live at a cannabis convention three time zones from home.
Outcome
Nothing else on the floor looked like it. Attendees found the booth through the art before they found it through the brand, and it put two Vegas artists in front of an audience and a network they'd never had reason to reach before.
